Shoppers looking to snag a luxury timepiece may be tempted by the allure of cut-price products being sold online: a Tag Heuer Mercedes Benz SLR watch, which typically retails at ₹4.72 lakh, can be purchased for as little as ₹2,500, and an Apple Watch paired with the latest AirPods can be found for just ₹2,999. But bargain-seekers beware: these are fakes that rob luxury brands of sales and the government of tax. Besides, these counterfeit products are being promoted by several Indian social media influencers with impunity.
Counterfeit luxury products have long been a problem in India, but the peddling of fake items has become more open of late, with little pushback from brands and enforcement authorities. This has resulted in the proliferation of fake products that are often hard to distinguish from the originals, making it increasingly challenging for shoppers to make informed purchases.

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