24th October, 2024 | 10:30 am – 1:30 pm | FICCI, Federation House, New Delhi
The market for counterfeit products presents a major challenge for Indian industry, adversely affecting ‘Brand India’ globally. Consumers face unregulated and unsafe products, jeopardizing their health and safety, while also undermining efficient businesses and effective governance.
FICCI CASCADE has been working relentlessly with industry, Government, enforcement agencies, media and general consumers to deep dive into the issue and provide effective strategies to mitigate this challenge. CASCADE believes that awareness and outreach are essential elements in building a proactive strategy to reinforce consumer rights and that there is a need for consumers to demand their right of genuine and authentic products.