Over a fifth of FMCG products in India are fake or smuggled
Walk down the public bridge of any local railway station here or any other city for that matter and it is not uncommon to find popular consumer products available dirt cheap. But before you rush to make a purchase, consider it might be a fake.
Despite the war mounted by fast-moving consumer goods (FMCG) companies on counterfeiting, the menace hardly seems to have abated. A recent study by advisory firm KPMG and the Federation of Indian Chambers of Commerce and Industry (Ficci) shows sales of fake consumer goods are growing faster than the overall consumer products market.
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