
Counterfeits holding back UGG boot sales in China
Financial results show that increased competition from counterfeits is holding back efforts to grow sales of UGG boots inChina. The company behind UGG boots, Deckers Outdoor, now has 20 stores in China but its most established operations are suffering from the rise of fakes. Sales at its four established stores were down more than 10 per cent, in part because of increased competition from counterfeits. “We’ve had a lot of competition in the past year…in the form of counterfeits. That does represent a significant amount of competition,” Angel Martinez, CEO of Deckers Outdoor, said. Stemming the rise of counterfeit UGG boots is now central to growth plans, particularly outside the US.Martinez said this anti-counterfeiting focus has made the company “pretty good at addressing those issues and going after those folks.” Deckers Outdoor is using this experience to develop more cost-effective anti-counterfeiting methods, helping it control costs while tackling fakes.
Related Posts
Fake fertiliser racket busted; accused points finger towards TN
A detailed probe has established that a systematic network from Tamil Nadu is...
Counterfeiters From China Live Large in California
The Chinese woman has a history of selling counterfeit luxury goods. She has been...
Counterfeit incidents maintain record rate in 2012: IHS
Counterfeit parts are an escalating global supply chain challenge where a single...
Counterfeit Seahawks merchandise can be hard to tackle
As the new Seahawks season picks up speed, fans are showing their enthusiasm by...