
Counterfeits holding back UGG boot sales in China
Financial results show that increased competition from counterfeits is holding back efforts to grow sales of UGG boots inChina. The company behind UGG boots, Deckers Outdoor, now has 20 stores in China but its most established operations are suffering from the rise of fakes. Sales at its four established stores were down more than 10 per cent, in part because of increased competition from counterfeits. “We’ve had a lot of competition in the past year…in the form of counterfeits. That does represent a significant amount of competition,” Angel Martinez, CEO of Deckers Outdoor, said. Stemming the rise of counterfeit UGG boots is now central to growth plans, particularly outside the US.Martinez said this anti-counterfeiting focus has made the company “pretty good at addressing those issues and going after those folks.” Deckers Outdoor is using this experience to develop more cost-effective anti-counterfeiting methods, helping it control costs while tackling fakes.
Related Posts
1cr foreign cigarettes seized in Kamrup dist
Guwahati: The anti-smuggling unit of the Guwahati Customs Division seized...
Be Wary of Fake Food Online
The online grocery channel is expected to grow 15 to 18 percent over the next...
Russian Santa Claus residence accused of smuggling reindeer
MOSCOW, February 4 (RIA Novosti) – A Ural Mountain residence of Russia’s...
Fake Ouye PS4 console is shocking, even for China
China loves to produce a fake product or two, but this could be the most blatant...