How mobile shopping is giving the cycle trade counterfeiting headaches

With retail spend via mobiles and tablets forecast set to hurtle toward £53.6bn a year inside the next decade, it’s little wonder that investment in and downloads of shopping apps are also soaring.
At the present rate, consumers are plunging £9.7 billion a year into retail via smartphones and tablets, with some studies suggesting the sale conversion rate on apps is further growing an already booming online trade. According to one such study by Barclays, 42 per cent of all retail sales now involve a mobile device at some stage of the purchase.

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