Alibaba to combat product counterfeiting and piracy

Alibaba Group has become the first e-commerce company to join the International AntiCounterfeiting Coalition (IACC) – the world’s largest non-profit organization dedicated to combating product counterfeiting and piracy. “Preserving the integrity of Alibaba’s marketplaces is a top priority. Counterfeiting is a global, industry-wide issue, and effective collaboration with brands, retailers, trade associations, governments and other industry partners is a key component to our overall success,” said Matthew Bassiur, Vice President and Head of Global IP Enforcement at Alibaba Group.
“IACC membership will further enhance our earnest efforts to forge closer relationships with brands as we continue to explore and implement innovative solutions to address counterfeiting. We strongly value our partnership with the IACC and its members and are proud to be a part of this prestigious coalition.”
 

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