Alibaba Taps BassiurTo Tackle Counterfeiting

Just days after the U.S. government issued a stern warning to the China-based e-tailer, Alibaba Group Holding Ltd. is taking action.Alibaba has appointed former Pfizer Inc. and Apple Inc. executive Matthew Bassiur as VP and head of global intellectual property enforcement, effective January 2016. The move follows several months of mounting criticism and pressure from U.S.
Among its strategies for preventing the sale of counterfeits is its Blue Star program, which allows manufacturers to print unique identifiers in the form of QR codes on their products to enable the authentication and tracking of products sold on Tmall and Taobao Marketplace.
 

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