
Alibaba Taps BassiurTo Tackle Counterfeiting
Just days after the U.S. government issued a stern warning to the China-based e-tailer, Alibaba Group Holding Ltd. is taking action.Alibaba has appointed former Pfizer Inc. and Apple Inc. executive Matthew Bassiur as VP and head of global intellectual property enforcement, effective January 2016. The move follows several months of mounting criticism and pressure from U.S.
Among its strategies for preventing the sale of counterfeits is its Blue Star program, which allows manufacturers to print unique identifiers in the form of QR codes on their products to enable the authentication and tracking of products sold on Tmall and Taobao Marketplace.
Related Posts
88 kg gold bars, luxury watches worth over ₹80 crore seized from locked Gujarat flat
The DRI operation also recovered 11 luxury watches, including a Patek Philippe...
New anti-smoking weapons are needed
It is still not too late to quit. The year is still young and even if you did not...
PSNI seize 60,000 suspected smuggled cigarettes in South Armagh
The police have seized 60,000 suspected smuggled cigarettes after stopping a van...
Coast guard arrests two tankers on suspicion of fuel smuggling
The Libyan coastguard has arrested two tankers suspected of smuggling petroleum...