Alibaba Taps BassiurTo Tackle Counterfeiting
Just days after the U.S. government issued a stern warning to the China-based e-tailer, Alibaba Group Holding Ltd. is taking action.Alibaba has appointed former Pfizer Inc. and Apple Inc. executive Matthew Bassiur as VP and head of global intellectual property enforcement, effective January 2016. The move follows several months of mounting criticism and pressure from U.S.
Among its strategies for preventing the sale of counterfeits is its Blue Star program, which allows manufacturers to print unique identifiers in the form of QR codes on their products to enable the authentication and tracking of products sold on Tmall and Taobao Marketplace.
Related Posts
Fake HP ink toners, cartridges worth close to Rs 30 crore seized in India
Counterfeit HP products valued at approximately INR 30 crore have been seized...
Bar coding on pharma items packaging may be postponed
Industry seeks more time to implement govt directive on bar coding The government...
Taxman impounds Rwf590m worth of smuggled products.
Smuggled products worth Rwf590 million were impounded in the 2017/18 fiscal year,...
Korean Women Caught In Chennai Trying To Smuggle 24 Kg Gold Under Clothes.
Two Korean women passengers were detained for allegedly smuggling 24 kg of gold...