Protecting brand New Zealand

Counterfeiting is one of the fastest growing economic crimes of modern times. Innovative and cost-effective technology solutions are now able to tackle the issue head on.  By now we’re all familiar with how illegal copying has both disrupted and impacted the music business. When it comes to counterfeiting food products, our local food and beverage exporters are now very much at risk, along with the reputation of ‘brand New Zealand’ as a trusted source of goods.

The threat to both businesses and consumers is very real. Consumers could purchase an item that may not be up to quality standards, or face health and safety risks when using a contaminated or fake product. As a result, businesses can face legal action, loss of revenue and reputation damage.

 

http://itbrief.co.nz/story/protecting-brand-new-zealand/