Alibaba Steps Up Efforts To Combat Counterfeiting

China-based Alibaba Group has restructured its counterfeit procedures in the wake of escalating complaints about fake products available on the company’s shopping sites. The e-commerce firm is allowing global brands with high accuracy in flagging counterfeit items to enroll in a “good-faith takedown” program. Complaints about fake goods on Alibaba shopping platforms Tmall and Taobao will now be reviewed in one to three working days – compared to five-seven days previously. In addition, participating brands will receive a dedicated representative to address their complaints.

http://www.asicentral.com/news/newsletters/promogram/june-2015/alibaba-steps-up-efforts-to-combat-counterfeiting/