Amazon Give Power to Brands to Eliminate Fake Goods from Website
In order to eliminate fake and counterfeit listing, Amazon will hand over direct powers to brands to remove frauds from and improve the shopping experience. Companies will be able to directly remove fake listings, under the company’s new Project Zero programme .Introduction of an additional tool dubbed “product serialization” allows them even greater control. Manufacturers can now assign unique serial numbers to every product they sell and require Amazon to scan those serial numbers and check authenticity on every sale. Besides the two new features, Amazon claims overall improvement in automatic detection of counterfeits. The e-commerce giant says that its machine learning-powered tools now “proactively stop 100 times more suspected counterfeit products as compared to what we reactively remove based on reports from brands”.
Related Posts
UK High Court orders ISPs to block trademark-infringing sites
A landmark ruling has been handed down in the UK that establishes the right of...
Greece loses 1.7 billion euro annually from cigarette and fuel smuggling
The annual profits of fuel and cigarette smugglers have been compensated by the...
SIA air steward arrested at Delhi Airport for smuggling gold
24, January 2018 l Today Online SINGAPORE – A Singapore Airlines (SIA) cabin...
Fake pesticides worth Rs 1 crore seized, one arrested in Jharkhand
An illegal factory allegedly manufacturing counterfeit pesticides was busted in...