BlockchainStartups Take Aim at Counterfeiting of Luxury Products
The cryptocurrency industry has delivered new technology to the world of luxury commerce, and it’s helping weed out the fakes. It may seem like a frivolous concern, but counterfeit goods are big business. Stopping them is a significant business cost for manufacturers of the real thing. And for consumers who pride themselves on owning luxury goods, getting the real thing is essential to a way of life. That’s where Bitcoin comes in.
“By linking digital certificates to purchased goods, we are able to provide a much higher degree of confidence to buyers, especially when purchasing from online or second-hand retailers,” says Guy Halford-Thompson, founder of Blockchain Tech Ltd.
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