Campaign on #MyCovidStory

31/10/2020

Sharing is caring, and there is no better time to share inspiration, ideas, and stories than now! The #MyCovidStory and #PeopleofCASCADE campaign was a storytelling initiative and a part of FICCI CASCADE’s (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy) response to the COVID-19 pandemic. It was a story-telling competition where participants shared their experiences on: how they felt, acted, and thrived from their encounter with counterfeit, fake and smuggled products during the challenging Covid-19 times. The objective of this competition was not only to generate awareness on the issues of counterfeiting and smuggling but also to inspire people to shun illicit products.

FICCI CASCADE has been actively working towards consumer awareness by highlighting the menace of fake, counterfeit and smuggled products, besides emphasizing how such illicit trade activities has become a serious threat to public health and safety. The COVID-19 pandemic has unfortunately seen a surge in the availability of fake, falsified and substandard medical, healthcare and other consumer products. Many people are day-in-day-out proving to be key actors when it comes to finding solutions to global problems such as counterfeiting and smuggling. My COVID Story was an open invitation to all to share their stories by means of written testimonials to amplify their voices; CASCADE received an overwhelming response from people and shared their impactful stories on its social media handles.

Esteemed member of FICCI CASCADE Think Tank: Mr. Najib Shah, Former Chairman, Central Board of Indirect Taxes and Customs, Mr. Hem Kumar Pande, Former Secretary, Ministry of Consumer Affairs, Food and Public Distribution and Ms. Kameswari Subramanian, International Expert, Customs Law, Procedures & Trade Facilitation judged the competition. Winners of the competition were: