Past Events

30^th June 2025 | 10.30 am – 1.00 pm | Ahmedabad

FICCI CASCADE recognises that addressing the escalating challenges of counterfeiting and smuggling requires sustained awareness, informed dialogue, and collective action. These illicit activities not only disrupt fair trade and deplete government revenues but also endanger consumer safety and compromise national security. In pursuit of this mission, FICCI CASCADE is organising a Seminar titled “Illicit Trade in Focus: State-Level Action Against Counterfeiting and Smuggling” on 30th June 2025 in Ahmedabad, Gujarat.

This seminar will act as a strategic forum, bringing together a diverse group of stakeholders—policymakers, enforcement officials, industry representatives, legal experts, and consumer rights advocates to examine the multifaceted consequences of illicit trade. Discussions will centre on its economic, social, and health implications, while also exploring collaborative solutions and policy interventions. By promoting dialogue and sharing best practices, the seminar aims to inspire a culture of accountability and vigilance. It also reinforces the idea that tackling counterfeiting and smuggling is a shared responsibility, one that requires unified action from the public and private sectors, as well as empowered consumers.

Through the discussions, FICCI CASCADE seeks to foster meaningful collaboration and drive the development of forward-looking strategies that strengthen enforcement, protect consumers, and safeguard the integrity of our markets.

21^st May 2025 | Trivandrum, Kerala

FICCI CASCADE organized a seminar titled “Proactive Approaches to Combat Counterfeiting and Smuggling” on 21st May, Trivandrum, Kerala aimed at addressing the growing threat posed by illicit trade. The seminar brought together policymakers, enforcement agencies, industry representatives, and civil society to discuss collaborative strategies to curb counterfeiting and smuggling, which have far-reaching implications for public safety, economic stability, and national security.

While speaking at the seminar, Shri. P Rajeeve, Hon’ble Minister for Law, Industries, and Coir, Government of Kerala, emphasized that the proliferation of counterfeit and smuggled goods poses significant risks to society. These illegal activities endanger public health, obstruct economic growth, and in certain cases, contribute to the funding of organized crime and terrorism. The Minister underscored the need for a coordinated, multi-stakeholder approach that involves government entities, industry associations, and civil society working together to safeguard national interests and the welfare of citizens.

He further reaffirmed the Kerala government’s strong commitment in addressing this issue through collaborative measures involving law enforcement, industry partners, and local communities. The Minister highlighted the adoption of advanced technologies such as drone-based surveillance for real-time monitoring, especially in vulnerable coastal and border regions. He also commended FICCI CASCADE for its ongoing efforts in raising awareness and mobilizing public support to reject and resist the circulation of counterfeit and smuggled products.

Sharing his perspective on the economic impact of illicit trade, Shri. A P M Mohammed Hanish, Principal Secretary, Department of Industries & Commerce, Government of Kerala stated that illicit trade is not only harming legitimate businesses but also significantly undermining government revenues. Shri Hanish opined that the state’s firm resolve to combat this threat through a comprehensive strategy—strengthening surveillance mechanisms, deploying advanced technologies at key checkpoints, and fostering seamless inter-agency coordination. He commended the initiative, saying, FICCI CASCADE’s seminar is a timely intervention that will elevate public consciousness and strengthen collaboration among all stakeholders in the fight against smuggling.

While delivering the welcome address, Dr M I Sahadulla, Immediate Past Chairman, FICCI Kerala State Council emphasized on the need to address existing policy gaps, enforcement challenges, limited public awareness, and emerging digital vulnerabilities in the battle against illicit trade. He emphasized that leveraging technological advancements such as authentication mechanisms, traceability frameworks, and AI-driven surveillance will be instrumental in curbing counterfeiting and smuggling. Dr. Sahadulla further highlighted that consumer education must form the cornerstone of any effective strategy. “An informed consumer,” he mentioned, “serves as the first line of defense against illicit goods.” Fostering a culture rooted in awareness, ethical consumption, and shared responsibility, he added, is vital to sustaining long-term impact.

Mr. P C Jha, Advisor, FICCI CASCADE and Former Chairman, Central Board of Indirect Taxes and Customs shared a detailed presentation on “Outlining the Landscape of Illicit Trade Practices – Analysis & Implications,” offering deep insights into the evolving dynamics and far-reaching consequences of illicit trade. Mr. Jha noted that India’s robust economic growth has given rise to a dynamic and increasingly aspirational consumer base. Between 1999–2000 and 2022–23, rural and urban consumption at current prices surged 7.6 times driven by higher incomes, rapid urbanisation, and improved access to education and economic opportunities. However, this surge in aspirations has not always been matched by corresponding purchasing power, creating fertile ground for illicit trade and counterfeiting. He also mentioned that smugglers are exploiting price disparities and regulatory gaps to tap into this unmet demand.

Mr. Baby Mathew Somatheeram, Chairman & Managing Director, Somatheeram Ayurveda Group & Convenor FICCI Tourism Committee stated that that Kerala too has fallen victim to the growing menace of counterfeiting, smuggling, and contrabands. These persistent threats have far-reaching consequences, affecting industries, law enforcement agencies, consumers, the government, and the economy at large. The expanding market for illicit goods is spreading rapidly and poses one of the most significant challenges facing Indian industry today.

A key highlight of the seminar was a thought-provoking panel discussion on “Policies to Prevent Counterfeiting and Smuggling,” where Mr. Deep Chand, Advisor, FICCI CASCADE and Former Special Commissioner of Police, New Delhi, offered valuable insights into the growing reach of the illicit market. He shed light on the grey market’s rapid expansion in rural India, particularly among the emerging middle- and lower-income segments. Once primarily confined to urban, high-income areas, counterfeiting and smuggling have now made deep inroads into rural regions, underscoring the expanding scale and reach of these illicit activities. Mr. Chand noted that both the central government and the Government of Kerala have taken proactive measures to curb this growing threat.

Dr. Tiju Thomas, Commissioner of GST, Customs and Central Excise cited that there is a strong connection between gold smuggling and money laundering in the country. Gold being a low volume, high value item which is easily concealable, transportable and quickly disposable, finds wide acceptance among money laundering syndicates. He also pointed to a notable rise in the number of cigarette seizures in 2023–2024, with a total of 90.98 million units confiscated. Adding further depth and perspective to the discussion, the panel featured several distinguished experts from diverse sectors. The esteemed panellists included; Dr. Arul R B Krishna, IPS, Superintendent of Police, Railways, Kerala; Mr Kalliyoor Sasi, Vice President, Kerala Film Chamber, General Secretary, Kerala Film Society and Mr Anish P Joseph, Regional Business Manager Kerala – STN, HMD Global Oy.

The seminar saw a gathering of over 150 industry captains, consumer forum representatives, government officials, and various stakeholders from across sectors. Their active participation and diverse perspectives underscored a shared commitment in tackling the growing menace of illicit trade through collaborative dialogue and actionable policy solutions.

Theme: Building Strategic Alliances for a Unified Global Response against Illicit Trade
Date: April 25, 2025

“Illicit trade is not merely an economic scourge— it is a multidimensional threat with global repercussions,” asserted Mr. Yashvardhan Kumar Sinha, Former High Commissioner of India to the United Kingdom, during an insightful FICCI CASCADE Twitter Space session. Speaking on the theme “Building Strategic Alliances for a Unified Global Response against Illicit Trade,” Mr. Sinha unpacked the complex nature of illicit markets and their growing linkages to organized crime and terrorism.

Mr. Sinha highlighted that the rapid evolution of criminal networks, leveraging shell companies, digital currencies, and global supply chains, has enabled illicit trade to flourish across borders. “What begins as counterfeit goods or smuggling operations often escalates into a broader threat, one that undermines national economies, endangers consumer safety, and erodes the rule of law,” he said.

From counterfeit goods and smuggling to expansive black-market operations, illicit trade undermines economic stability, corrodes institutional trust, and weakens the rule of law. Enforcement agencies face mounting challenges due to the scale, complexity, and sophistication of these networks. “The sprawling nature of international supply chains, coupled with the immense volume of global trade, makes inspection and monitoring a formidable task,” Mr. Sinha remarked.

He further noted that many enforcement bodies, particularly in developing countries, are constrained by limited resources, personnel shortages, and fragmented regulatory frameworks, these factors severely hamper their ability to track, disrupt, and prosecute illicit trade. “It’s not just about identifying illegal goods; it’s about navigating a maze of concealment and legal hurdles,” he said. Mr. Sinha emphasized that specialized training programmes, such as those led by FICCI CASCADE, are essential to strengthening enforcement capabilities and bridging critical operational gaps.

Drawing attention to the security implications, Mr. Sinha stressed the nexus between illicit trade and terrorism financing. “Illicit trade isn’t just draining public finances, but it is also empowering extremist groups with untraceable funds,” he warned. Porous borders and weak surveillance mechanisms make it easier for smuggled goods and dirty money to move undetected, with devastating consequences for regional stability.

Mr. Sinha called for a globally synchronized response built on intelligence-sharing, technological integration, and policy harmonization. “A coordinated framework—rooted in trust, secure communications, and real-time access to actionable intelligence is essential,” he said. “Standardized data formats and mutual legal assistance agreements can go a long way in turning fragmented efforts into unified action.”

Commending FICCI CASCADE’s proactive role, he stated, “Platforms like these are vital, not only for raising awareness, but also for translating concern into concrete enforcement and policy responses. By bringing together industry, law enforcement, and policymakers, FICCI CASCADE is building the foundation for a stronger, more resilient fight against illicit trade.”

The session concluded with a strong message: countering illicit trade requires not just reactive measures, but sustained global collaboration, consumer education, and a robust investment in institutional capacity. “Strategic alliances and shared responsibility are the keys to dismantling the economic and security threats posed by this shadow economy,” Mr. Sinha affirmed.

Thursday, 27^th March, 2025

FICCI CASCADE hosted an engaging Twitter Space session titled “The Cost of Crime: How Organized Crime and Illicit Trade Weaken Economies” on Thursday, 27th March. The session featured Mr. Prem Mahadevan, Senior Analyst, Global Initiative Against Transnational Organized Crime. Drawing on his extensive experience, Mr. Mahadevan offered profound insights into the alarming surge of organized criminal activities and their intricate ties to illicit trade. He emphasized how these nefarious networks pose a serious threat to economic resilience, national security, and the overall well-being of societies across the globe.

Mr. Prem Mahadevan provided an in-depth analysis of the sophisticated mechanisms employed by organized crime networks to exploit financial systems. He explained how these networks skilfully launder vast sums of illicit money, often using layers of complex financial transactions to obscure the origin of funds and evade detection by regulatory authorities. Shell companies, offshore accounts, and digital currencies are among the tools frequently used to move and clean dirty money across borders with relative anonymity.

Mr. Mahadevan opined that significant loss of tax revenue for governments is due to illicit trade. When goods are smuggled, counterfeited, or sold through underground channels, legitimate businesses suffer, and governments are deprived of the taxes and duties that would have been collected through legal trade. This not only weakens public finances but also distorts fair market competition and undermines the formal economy. He further highlighted how illicit trade often serves as a key funding source for terrorist organizations and insurgent groups. The proceeds from such illegal activities are frequently funnelled into operations that threaten national and international security. These financial links between criminal and terrorist networks create a dangerous ecosystem that is both resilient and adaptive.

Mr. Mahadevan also shed light on the pivotal role played by the GITOC in addressing the far-reaching economic impact of organized crime and illicit trade. As an international network of experts, GITOC works to analyze, expose, and disrupt criminal networks by supporting evidence-based policy responses, enhancing global collaboration, and strengthening institutional capacities. At the same time, raising consumer awareness about the hidden costs of purchasing counterfeit and smuggled goods, such as funding criminal enterprises, and weakening national economies can significantly reduce demand. By combining global intelligence, technological innovation, and informed consumer behaviour, the international community can take stronger, more coordinated action to disrupt illicit trade and weaken the foundations of organized crime networks.

The discussions not only illuminated the multifaceted impacts of organized crime and illicit trade but also underscored the urgency of adopting a comprehensive and collaborative response. Beyond the immediate economic losses and threats to national security, the session highlighted how these illicit activities erode public trust in institutions, undermine legal businesses, and fuel broader societal instability.

The virtual programme garnered enthusiastic participation from over 40,000 attendees worldwide.

25^th March, 2025

Venue: Auditorium, Delhi Police Academy, Jharoda Kalan

FICCI CASCADE organized a capacity building programme for the police officers of Delhi on “Prevention of Counterfeiting and Smuggling” on 25th March 2025 at the Delhi Police Academy, Jharoda Kalan. The primary objective of the training programme was to foster meaningful dialogue highlighting the urgent need for law enforcement officers to strengthen their capabilities in tackling various dimensions of illicit trade and working toward its eradication.

Speaking at the programme, Mr. Asif Mohammad Ali, IPS, Additional Commissioner of Police and Joint Director, Delhi Police Academy, highlighted that illicit activities such as counterfeiting and smuggling pose significant challenges for law enforcement agencies. He stressed the need for police officers to recognize the prevalence of counterfeit and smuggled goods, which are widely available in the market. These unlawful practices have a profound impact on the social, mental, and overall well-being of citizens, added Mr. Ali.

Mr. Ali talked about the importance of empathy in policing, stating that law enforcement officers must put themselves in the victims position to genuinely understand their pain and suffering. He affirmed that it is the responsibility of police officers to identify every cognizable offense, uphold both moral and legal obligations, and take appropriate legal action against those who break the law. Emphasizing the vital role of law enforcement in preserving public safety, Mr. Ali added that officers must remain vigilant and proactive in preventing such crimes, thereby protecting societal well-being and maintaining law and order.

Mr. Yogesh Malhotra, Assistant Director, Delhi Police Academy stated that a skilled and empowered police force is the first line of defense against threats such as counterfeiting, smuggling, and other illicit activities. Training workshops play an essential role in strengthening their capabilities, upholding the rule of law, and safeguarding the well-being of society.

Sharing his perspectives on the socio-economic repercussions of counterfeiting and smuggling, Mr. Deep Chand, Advisor, FICCI CASCADE and Former Special Commissioner of Police, New Delhi mentioned that counterfeiting and smuggling have several detrimental effects. They result in significant losses for legitimate businesses, erode consumer trust, and deprive the nation of crucial revenue, thereby hindering overall growth and development. Moreover, the associated health risks of counterfeit products are a grave concern, posing a direct threat to the well-being of the public.

Mr. Ashish Paul, Vice President- Corporate Affairs, ITC Ltd. stated that counterfeit trade and smuggling drain India’s economic potential. Cutting illicit trade by even 50% could unlock significant economic growth, generate employment, and strengthen legitimate businesses—reinforcing India’s path toward self-reliance. He added that generating awareness among young enforcement officials and informed consumers is crucial. It will enhance enforcement mechanisms, support informed decision-making, and contribute meaningfully to the Prime Minister’s vision of an Atmanirbhar Bharat by 2047.

Mr. Priyank Mangal, Regional Legal Manager, HUL accentuated that counterfeiting and smuggling are serious global threats affecting a broad spectrum of industries. These illicit activities not only undermine the integrity of legitimate businesses and deprive governments of critical revenue but also pose significant risks to public health and safety. Moreover, they are often linked to the financing of organized crime and terrorism.

Echoing similar concerns, Mr. Nikhil Shah, Senior Vice President – Legal & Regulatory Affairs, Wagh Bakri Tea Group emphasized that counterfeiting weakens economies and erodes trust in markets. To achieve India’s vision of a $5 trillion economy, the enforcement, industry and government must join hands collectively to eliminate illicit trade, strengthen enforcement, and promote genuine businesses. The fight against counterfeiting is not just a legal or economic battle but it is a mission to build a stronger, more resilient, and empowered India, he added.

The programme witnessed enthusiastic participation from over 450 officers in Delhi equipping them with valuable skills and knowledge to address the adverse impacts of illicit trade.

11^th February, 2025, Tuesday | New Delhi

Smuggling is a widespread issue that transcends national borders, affecting countries and regions globally. Despite governments ongoing efforts to curb this illegal trade such as bolstering border security, enforcing stricter trade regulating, international cooperation to dismantle criminal syndicates—smuggling remains a persistent challenge that needs immediate attention. In line with our ongoing efforts, FICCI CASCADE organised its 4 th edition of Anti- Smuggling Day on 11 th February 2025 at Hotel Shangri-La Eros, New Delhi. The conference provided a platform to the stakeholders to engage in meaningful discussions on the evolving nature of smuggling and its impact on economies and societies.

Mr. Mohan Kumar Singh, Member (Compliance Management), Central Board of Indirect Taxes and Customs while addressing the conference emphasized the numerous challenges law enforcement agencies face in combating smuggling. These challenges include targeting criminal syndicates and identifying the key financiers behind the illegal operations, rather than merely apprehending the carriers. To effectively disrupt smuggling networks, it is crucial to have comprehensive data, specialized skill sets, and advanced tools for data analysis, along with enhanced intelligence coordination.

He highlighted that DRI has taken the initiative to establish an anti-smuggling coordination platform, encouraging all agencies to collaborate, share relevant information, and work collectively to dismantle smuggling operations and apprehend the true masterminds. Furthermore, he mentioned that the United Nations’ recognition of Anti-Smuggling Day will help raise international awareness, strengthening global efforts to combat this issue.

Highlighting the colossal nature of the problem of smuggling in the context of a rising Bharat, Mr. Anil Rajput, Chairman, FICCI CASCADE asserted that along with the government and enforcement agencies it is critical that the consumers increasingly come forward and play their part in the battle against smuggling and illicit trade. He underscored the necessity of educating children and youth by raising awareness about the hazardous impact of smuggling. Furthermore, Mr. Rajput emphasized the pivotal role of advanced technology in combating smuggling and its related activities The synergy of these efforts will pave the way for a strong and enduring response to this formidable challenge.

While speaking on the evolving challenges of smuggling, Mr. Pankaj Kumar Singh, IPS, Former Deputy National Security Advisor, Government of India highlighted how technology, particularly the use of drones, has enabled the creation of new smuggling models with substantial profit margins. He emphasized that the government’s stance is unequivocal—smuggling and infiltration will not be tolerated. Although there have been multiple instances of drones carrying illicit goods being intercepted and shot down, he acknowledged that significant challenges remain due to the vast expanse of India’s borders.

Mr. R.K. Pachnanda, Former Director General, National Disaster Response Force (NDRF) and Indo Tibetan Border Police acknowledged the significance of the fourth annual Anti-Smuggling Day and commended FICCI CASCADE for its dedicated efforts in combating smuggling. He accentuated that illicit trade poses a serious threat to national security, and the government has been actively addressing this challenge by considering the unique geographical and operational complexities of India’s diverse border regions. Mr. Pachnanda mentioned that the government’s proactive approach has strengthened the response of border guarding forces and enforcement agencies, fostering greater coordination among administrative, security, diplomatic, intelligence, and economic bodies.

The panel discussion titled “Unified Enforcement Against Smuggling: Strategies and Cross-Agency Synergies” featured distinguished panellists who discussed the imperative role of technology in enhancing cross-agency collaboration, intelligence sharing, and joint efforts in the battle against smuggling. The panellists included Dr. D P Dash, Former Pr. Director-General, DRI, Former Chairman, Enforcement Committee, World Customs Organisation (WCO) and Think Tank Member, FICCI CASCADE Mr. Amit Mohan Govil, Director General, Central Economic Intelligence Bureau; Mr. Vashishtha Chaudhary, Commissioner of Customs, ICD PPG and other ICDs, Delhi Customs; Colonel Deepankar Das, VSM, Col (Ops and Coord), Assam Rifles.

Another panel discussion titled “Building Alliances with Global Partners to Combat Smuggling – Initiatives and Solutions” brought together a panel of experts, including Ms. Sungita Sharma, Former Special Secretary & Member (Admin), Central Board of Indirect Taxes and Customs and Think Tank Member, FICCI CASCADE; Mr. Jayant Misra, Expert & Consultant, UNODC; Mr. Yashvardhan Kumar Sinha, Former High Commissioner of India to the United Kingdom; Mr. Hiroyuki Nakano, Senior Director, Regional Intellectual Property Attached for South Asia, JETRO. The discussion focused on strategies for forming a cohesive global alliance to tackle the complex challenges posed by smuggling, including the use of advanced surveillance technologies, data analytics, and artificial intelligence, which can be deployed on a global scale.

In his valedictory remarks, Mr. Brij Bhushan Gupta, Pr. Additional Director General, Directorate of Revenue Intelligence, emphasized that with rapidly evolving threats such as cryptocurrency-based transactions, advanced concealment techniques, and maritime smuggling, enforcement alone is not sufficient. The trade community plays a crucial role in identifying risks, providing data insights, and developing cutting-edge detection technologies. A collaborative approach is the key to staying ahead of illicit networks and ensuring a fair and transparent trade ecosystem.

Mr. P C Jha, Advisor, FICCI CASCADE and Former Chairman, Central Board of Indirect Taxes and Customs proposed the vote of thanks and urged the UN General Assembly to recognize a global ‘Anti-Smuggling Day.’ He underscored that by uniting governments, law enforcement, industries, and consumers, we can build a strong global movement to dismantle smuggling networks and safeguard economies, public health, and national security.

As a run-up to this year’s Anti-Smuggling Day, and to sensitize the youth on the menace of smuggled goods, FICCI CASCADE had organized a Digital Art Competition on the theme, ‘Stand Against Smuggling’. The competition received an overwhelming response, with an astounding 3,000 entries from across the country, showcasing their remarkable talent and creativity. The initiative seeks to inspire a deeper commitment among the youth to contribute to societal change by championing ethical consumer behaviour and thereby becoming responsible citizens.

The esteemed jury for the competition featured Justice Manmohan Sarin, Former Chief Justice, Former Lokayukta, NCT of Delhi, Chief Justice, High Court of Jammu & Kashmir and Judge, High Court of Delhi; Mr. Sanjeev Tripathi, Former Chief, Research and Analysis Wing (RAW) and Mr. P K Malhotra, Former Secretary Law, Ministry of Law & Justice, Government of India. The winners of the competition were felicitated during the conference by the esteemed dignitaries.

The conference witnessed an overwhelming response by more than 350 industry captions, representatives from consumer forums, enforcement agencies, government officials, legal experts amongst others.

Thursday, 30 January, 2025

Smuggling in India is a pervasive threat that impacts not only the nation’s economy but also the well-being of its citizens. This illegal trade undermines legitimate businesses, drains government revenues, and poses significant risks to public health and safety. As one of the largest victims of these illicit activities, India faces immense challenges in tackling this growing problem, requiring coordinated efforts from government agencies, businesses, and citizens alike.

To address this pressing issue and emphasize the need for collective action, FICCI CASCADE has designated February 11th as Anti-Smuggling Day. This day serves as a call to action, encouraging stakeholders to come together to understand the far-reaching impacts of smuggling and explore strategies for greater collaboration and synergy in combating this menace.

As part of the build-up to Anti-Smuggling Day, FICCI CASCADE is organising a Digital Art Competition on the theme “Stand Against Smuggling” on January 30, 2025. The competition aims to educate and empower young minds about the harmful consequences of smuggling while encouraging them to reject illicit goods. Beyond being a platform to showcase artistic talent, the initiative seeks to inspire a deeper commitment among youth to contribute to societal change by championing ethical consumer behaviour.

We are delighted to invite entries from the students to participate in this impactful Digital Art Competition. To amplify their creativity, FICCI CASCADE will feature participants artwork on its social media platforms and official website, ensuring widespread visibility of their ideas.

All participants will receive a certificate of recognition from FICCI CASCADE, and the winners will be honored with a special acknowledgment for their outstanding contributions.

Join us in this meaningful endeavor to stand united against smuggling and foster a brighter and ethical future.

Winners of the Digital Art Competition: Stand Against Smuggling

24^th December, 2024

In recognition of National Consumer Day and the collective responsibility to safeguard consumers and promote ethical trade practices, FICCI CASCADE hosted an engaging Twitter Space session titled “National Consumer Day: Fight Against Smuggled and Counterfeit Goods” on 24th December 2024. The session featured Mr. Hem Kumar Pande, Former Secretary, Ministry of Consumer Affairs, Food and Public Distribution, Government of India, and Think Tank Member, FICCI CASCADE. Drawing from his vast experience and expertise, Mr. Pande provided valuable insights into the ongoing fight against counterfeit and smuggled goods, shedding light on the challenges and strategies to address this pressing issue.

The interactive session highlighted the grave threat counterfeit and smuggled goods poses to consumer health and safety, emphasizing the critical risks associated with these illicit products. It underscored the importance of raising public awareness to empower consumers to make informed choices, thereby safeguarding public well-being. The session also shed light on the essential role of governments and law enforcement agencies in intensifying efforts to combat smuggling and sale of counterfeit goods. Collaboration between policymakers, enforcement authorities, and organizations like FICCI CASCADE was emphasized as essential for building a more robust framework to counter such illicit activities effectively. Furthermore, the discussions explored how fostering public awareness can create a more consumer-conscious society that actively rejects counterfeit products, contributing to a safer and more secure marketplace.

The discussions not only illuminated the multifaceted impacts of smuggled and counterfeit product on consumer health and safety but also delved into their broader economic and social repercussions. The session charted a forward-looking pathway to strengthen collective efforts by emphasizing the need for robust policies, enhanced enforcement mechanisms, and widespread public awareness campaigns.

The virtual programme garnered enthusiastic participation from 19,000 attendees worldwide.

18^th December, 2024

FICCI CASCADE organized a thought-provoking Twitter Space programme, featuring Mr. P C Jha, Advisor, FICCI CASCADE & Former Chairman, Central Board of Indirect Taxes and Customs, on 18th December 2024. The session, titled “Combating Illicit Trade through Effective Enforcement” served as a dynamic forum to discuss the critical role of enforcement agencies in addressing the challenges posed by illicit trade. Mr. Jha highlighted how effective enforcement and strong deterrence mechanisms are pivotal in curbing the spread of illegal trade activities, which undermine legitimate businesses and the economy. The discussion emphasized the need for capacity building among enforcement officers, the adoption of advanced detection technologies, and the formulation of stricter punitive measures to deter offenders.

The session also explored the importance of public awareness in combating illicit trade effectively. Mr. Jha emphasized the need to educate consumers about the wide-ranging consequences of purchasing counterfeit and illegal goods, including revenue losses for governments and potential risks to consumer health and safety. Additionally, he explored the connection between taxation rates and the prevalence of illicit trade, pointing out that excessively high taxes on certain products could incentivize smuggling and illegal trade. He recommended a balanced approach to taxation, coupled with strong enforcement and widespread public awareness campaigns, as a crucial strategy to comprehensively address this complex issue.

Furthermore, the session emphasized the need for cross-border collaboration and intelligence sharing among nations. Illicit trade is a global issue that transcends national boundaries, requiring coordinated efforts to disrupt supply chains and dismantle organized criminal networks. By adopting harmonized policies and leveraging global partnerships, countries can create a unified front against these illegal activities. The discussions underscored the importance of fostering innovation in enforcement mechanisms, such as utilizing blockchain technology and digital authentication tools, to enhance traceability and accountability across supply chains.

In conclusion, the session fostered a dynamic exchange of ideas among participants, paving the way for collaborative strategies to combat illicit trade and safeguard the economy.

The virtual program garnered enthusiastic participation from 5,000 attendees worldwide.

24^th October, 2024 | FICCI, Federation House, New Delhi

Consumers are a vital part of any ecosystem, playing a crucial role in the development of a nation. The proliferation of counterfeit goods undermines consumer trust and significantly hampers the ability of legitimate businesses to compete on a level playing field. This creates an unfair market environment. Moreover, the trade in counterfeit goods poses serious risks to consumer safety and well-being, further complicating efforts to ensure a healthy, thriving economy.

To address this critical issue, FICCI CASCADE, in collaboration with Amazon, organized a seminar aimed at raising awareness about the detrimental effects of counterfeiting. The seminar emphasized on fostering partnership and cooperation among various stakeholders in the fight against counterfeit goods. The discussions underscored the importance of consumer trust, sharing best practices and addressing the challenges faced in protecting brands, particularly in the digital space.

During the inaugural session, Mr. B. Shankar Jaiswal, Joint Commissioner of Police (Tech, Cyber & Licensing), Delhi Police, highlighted how artificial intelligence has become a game-changer in recent years. AI is no longer just a tool, but a powerful resource enabling both brands and consumers to quickly identify threats and verify product authenticity. Illicit trade, including counterfeiting and smuggling, remains a complex global issue, with an estimated annual cost of $1.8 trillion.

Mr. Jaiswal emphasized that the police play a critical role in protecting brands, acting as the frontline defense against counterfeiting and criminal networks. Through proactive investigations, they help safeguard businesses, protect consumers, and uphold the integrity of the marketplace.

While delivering the welcome address, Mr. Deep Chand, Former Special Commissioner of Police, New Delhi & Advisor, FICCI CASCADE accentuated that the rapid expansion of online marketplaces has opened new pathways for counterfeiters and smugglers to infiltrate global supply chains, posing serious threats to both businesses and consumers. From children’s toys to essential medical supplies, consumers are increasingly vulnerable to unsafe and counterfeit products. This troubling trend highlights the urgent need for stronger regulatory frameworks and more effective enforcement to protect public safety and preserve brand integrity.

Ms. Katharine Lister, Director of Worldwide Customer Trust External Relations at Amazon, highlighted that through initiatives like the Mission GraHAQ campaign, Amazon has reached nearly 3 million people, educating them on safe online shopping practices and the dangers of counterfeit goods. She emphasized that collaboration between the private sector, customs agencies, and law enforcement is necessary in intercepting counterfeiters early in the supply chain and preventing their products from crossing borders.

Mr. Suvashis Choudhary, Former Joint Commissioner of Delhi Police and Chief Security Commissioner of Delhi Metro Rail Corporation, as well as a Think Tank Member of FICCI CASCADE, shared his insights on the importance of strengthening collaboration with enforcement agencies to more effectively address the challenges of global trade and counterfeiting. He emphasized that collective efforts, supported by targeted workshops, are crucial for driving meaningful change and creating a lasting, positive impact in the fight against illicit trade.

Mr. Sumit Kapoor, Brand Protection Strategic Partnership Manager, Amazon APAC mentioned that having witnessed three decades of India’s transformation, our country’s journey reflects significant changes in the social landscape, advancements in ecology and infrastructure, and the dynamic growth of our regulatory and judicial systems. These developments have laid the foundation for more robust strategies in brand protection and counterfeit prevention.

The seminar featured a Panel Discussion on “Best Practices and Challenges in Brand Protection.” Panellist, Mr. Ameet Dutta, Co-Chair- IP Committee and Partner at Saikrishna & Associates, shared his insights, stating that while counterfeiting has traditionally been a physical issue, the growth of e- commerce has prompted the development of a structured system to address digital infringement. He noted that the rise of online marketplaces has led to the creation of an institutionalized network focused on quickly removing infringing products, marking a significant shift in our approach to brand protection.

Mr. Arindom Hazarika, Senior Counsel, Trademarks & Brand Protection, South Asia emphasized that effective brand protection enforcement must address both online and offline platforms. He pointed out that the complexity of online transactions creates significant challenges in identifying and assessing counterfeit products. Mr. Hazarika stressed the importance of collaboration and raising awareness about illicit trade, particularly among small businesses. Empowering these businesses with the knowledge and tools they need is essential to collectively combat counterfeiting in our markets.

Ms. Swarnika Rawat, Brand Protection Unit Operations – Lead, Beiersdorf shed light on the importance of educating and training sales teams and on-ground employees to recognize suspicious activities. This proactive approach strengthens the fight against counterfeiting and smuggling. She highlighted that effective brand protection requires a holistic strategy, combining vigilant monitoring of both online and offline markets to stay ahead of the ever-evolving landscape of infringement.

Mr. Pavan Duggal, Advocate, Supreme Court of India, Expert Authority in Cyberlaw, Cyber Security Law & Emerging Tech Law engaged in a fireside chat with Ms. Katharine Lister, Director of Worldwide Customer Trust External Relations, Amazon. The discussion highlighted the vital importance of transparency and authenticity in fostering lasting relationships with consumers. Both experts underlined that when businesses prioritize transparency and ensure the integrity of their products and services, they not only build consumer trust but also enhance brand loyalty. By embracing these values, companies can effectively combat the challenges of counterfeit goods and create a more secure and reliable marketplace for their customers.

The seminar also featured a panel discussion on “The Power of Collaboration: Strategies to Combat Counterfeiting.” During the discussion, Mr. John Cabeca, U.S. IP Counsellor for South Asia, U.S. Patent and Trademark Office (USPTO), American Embassy stated that counterfeit products not only damage brand integrity but also pose serious risks to public safety, making it imperative that brand protection should be considered as a matter of public welfare in the fight against smuggling and illicit trade. To effectively combat the growing menace of counterfeiting, Mr. Cabeca highlighted the need for intentional collaboration between governments and industries, sharing best practices to protect markets and consumers from illicit trade.

Mr. Anuj Bedi, Senior Counsel Brand Protection Indian sub-continent and Middle East, Puma Sports India Pvt Ltd shared his perspective that the battle against counterfeiting is not limited to one domain, it’s essential to integrate strategies that address both online threats and offline realities to safeguard brand integrity. Collaboration across online and offline platforms is needed to effectively challenge counterfeiting and make a greater impact on brand protection.

Ms. Atika Prasad, Intellectual Property Attorney, Wahl Clipper Corporation opined that in the battle against illicit trade, understanding the evolving nature of counterfeit products is vital for effective protection. She stressed the importance of leveraging technology to combat counterfeiting, advocating for the use of authentication methods such as holograms and QR codes on packaging. These tools, are not just innovations but essential defences that help distinguish genuine products from illicit fakes, playing a key role in safeguarding both businesses and consumers from the dangers of counterfeit goods.

Ms. Mrunmaiy Abroal, Head of External Relations, Customer Trust, Amazon India delivered the vote of thanks and highlighted that counterfeiting is a challenge that demands a unified approach. She emphasized that fostering collaboration across various sectors and sharing best practices can drive innovation and effectively address this growing threat.

Over the years, CASCADE has consistently been at the forefront of addressing the multifaceted challenges posed by trade in smuggled, counterfeit, and pass-off goods. Through its proactive approach, CASCADE has brought together stakeholders from across industries, government, and law enforcement to tackle the widespread implications of these illegal activities on the economy and society. By raising awareness through campaigns, facilitating knowledge sharing, and driving legislative advocacy, the community has played a crucial role in highlighting the economic losses, health risks, and security threats associated with illicit trade.

The seminar garnered an enthusiastic response, with over 200 delegates participating in insightful discussions and sharing perspectives on addressing the challenges of counterfeiting and illicit trade.