Education can tackle counterfeiting

HONG KONG: Rather than simply relying on legal enforcement to address the problem of counterfeit goods, brands operating in China should also consider demand-led actions, two academics have argued.   “Knowing who buys these fakes and why can help firms get a handle on what can be done to dissuade the customers in question from doing so again,” said Lars Bergkvist, associate professor/marketing at the University of Nottingham in Ningbo, and Li Wanzhen at the EDHEC Business School.

http://www.warc.com/LatestNews/News/Education_can_tackle_counterfeiting.news?ID=34474