Education can tackle counterfeiting
HONG KONG: Rather than simply relying on legal enforcement to address the problem of counterfeit goods, brands operating in China should also consider demand-led actions, two academics have argued. “Knowing who buys these fakes and why can help firms get a handle on what can be done to dissuade the customers in question from doing so again,” said Lars Bergkvist, associate professor/marketing at the University of Nottingham in Ningbo, and Li Wanzhen at the EDHEC Business School.
http://www.warc.com/LatestNews/News/Education_can_tackle_counterfeiting.news?ID=34474
Related Posts
Alibaba, Microsoft agree to crack down on counterfeit software
Alibaba Group and Microsoft have signed a memorandum of understanding (MOU) to...
Dubai Police seize counterfeits worth Dh9.3 billion in 5 years
The Dubai Police seized counterfeits worth Dh9.3 billion over the last five...
Smuggled goods spike industry losses by 44%.
NEW DELHI: The market for contraband and smuggled goods is thriving in India and...
Fake designer goods worth £250k seized at market in Ingoldmells
Thousands of fake goods worth a staggering £250k have been seized at a market in...