Enforcing IPR Can Save Piracy

Louise Van Greunen, director, World Intellectual Property Organisation, talks about counterfeiting and the need for enforcing IPR.

Q: What are the global challenges in enforcing the IPR?
A: The enforcement of intellectual property rights (IPR) is crucial for building a sound system of IP protection. Ensuring the effectiveness of enforcement of IPR that is sustainable is a challenge in itself. Therefore, a major challenge is to ensure smooth dialogue and cooperation between various stakeholders. In the globalised world, international cooperation between law enforcement agencies, custom authorities, and judicial authorities is a big challenge.
 

http://www.businessworld.in/article/-Enforcing-IPR-Can-Save-Piracy-/29-01-2016-90708/