Exploiting your supply chain: confessions of a counterfeiter
Lessons learned from someone who exploits the “not-so-best” practices of the pharmaceuticals supply chain. You don’t know me, but I built my profitable business by exploiting yours. Doing so has been quite simple, just by observing your predictable routines and trusting behaviors. Your preoccupation with service levels, inventory management, speed of delivery and global sourcing networks has shown me that even the most dedicated and hard-working contributors in the supply chain are also naïve and uninformed. The way you process countless transactions and inventory transfers without verification – my fortune is built upon your trust-sans-verification habits. To the intellectual property (IP) owners who are shocked by my proclamation, you should consider it a compliment – isn’t imitation the sincerest form of flattery? In fact, I am indebted to you for establishing a trusted brand name among the user community, thereby establishing a healthy base of business to be exploited. Nevertheless, I’ll share my secrets to prove that you, the legitimate masters of industry, are actually my accomplices. You’ll be unable to render me powerless until you dissolve your competitive strongholds, share control of the supply chain and promote visibility, collaboration and knowledge sharing. This is a chance to see how you’re not only losing the fight against counterfeiting, but you’re also unknowingly enabling it.