Fake Bake refreshes brand identity

Popular self-tan Fake Bake has refreshed their brand identity to celebrate their 15th anniversary in the UK.  The new packaging is part of an overall brand strategy for Fake Bake, which will position them more uniformly on a global scale. Consumers in the UK will start to see the new packaging this month, and it will expand to Fake Bakes’ global locations throughout 2016.
The packaging which was designed in-house, took 6 months to perfect. Fake Bake worked with focus groups and took into consideration feedback from top beauty journalists to ensure the redesign was consumer friendly.
 

http://www.packagingnews.co.uk/design/new-packs/fake-bake-refreshes-brand-identity-17-03-2016