How Philips is using mobile phones to combat counterfeits in Africa
In Africa and other developing regions where informal trade is strong, brands are increasingly facing the challenge of counterfeit products. Worldwide, the US Chamber of Commerce’s Global Intellectual Property Centre estimates cross-border trade in physical counterfeits alone costs the global economy a staggering US$250bn a year.
One company using mobile phones in an effort to combat this is Netherlands-based technology brand, Philips.
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