Karen Millen anti-counterfeit campaign stops sale of over £2.6m worth of fake garments

An international anti-counterfeit campaign by leading fashion house Karen Millen has succeeded in stopping the sale of over £2.6m worth of fake garments traded illegally using the brand’s name, since its launch in 2012.
Under the campaign, Karen Millen has worked closely with a number of online marketplaces including eBay, Amazon, Taobao and Alibaba, as well as other fashion retailers. The brand has also implemented measures to tackle other parts of the supply chain, including targeting trade site sellers, retail operations and the factories manufacturing imitations.

http://www.retailtimes.co.uk/karen-millen-anti-counterfeit-campaign-stops-sale-of-over-2-6m-worth-of-fake-garments/