LVMH, Google unite against fake online luxury goods

PARIS: French luxury products group LVMH and Internet search engine Google have agreed to work together to fight the sale of counterfeit goods online, the two firms said on Thursday.

The agreement ends nearly 10 years of litigation over complaints by LVMH – owner of top luxury labels in everything from champagne to luggage – that the Google Adwords key words service helped counterfeiters sell their products on the back of LVMH brands.

http://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/lvmh-google-unite-against-fake-online-luxury-goods/41695357