Mathematic model can guide anti-counterfeit strategy

ShoppingBrand owners often cite a lack of data about the way counterfeits penetrate the supply chain as a barrier to tackling the problem, but researchers in China are developing mathematical models to help them understand how the illicit market functions.Their research focuses not on non-deceptive counterfeits – such as a $20 Louis Vuitton bag that the purchaser clearly knows is not genuine – but rather fakes which are deceptively packaged and sold as authentic brand name products via the brand owner’s supply chain.

 

 

http://www.securingindustry.com/clothing-and-accessories/mathematic-model-guides-anti-counterfeit-strategy/s107/a2134/#.VBqmrZSSyH0