Worldwide Protection Against Counterfeiting
Many brands are struggling with massive product piracy problems and the resulting loss of sales – particularly with counterfeit accessory components. In addition, frequently unjustified warranty claims, return obligations and even product liability issues have a negative effect on sales and damage a brand’s image. 71 percent of German industrial companies are affected by product or brand piracy, according to the latest VDMA market study on product piracy. Estimated losses incurred by German machine manufacturers amount to about eight billion euros per year.