
Beating the brandjackers: book launch
A new book that provides practical advice to businesses at risk of online attacks such as ‘cybersquatting’ has been published. Countering Brandjacking in the Digital Age is authored by Simeon Keates, professor in engineering at Greenwich University in the UK, and Christopher Hofman of the European Domain Centre (EDC), a registrar specialising in protecting business domain names.
The 87-page book draws on examples of best practice in the fields of risk management, interaction design and engineering design, and contains ‘real-world’ examples and interviews with a number of brand-owning organisations ranging from small companies to large multinationals.
Related Posts
Counterfeit trade US$250 billion a year
‘The counterfeit goods industry is so sophisticated that it is often impossible...
Fake branded products worth 1.38 crore seized
Bengaluru: Central Crime Branch (CCB) police have seized fake branded dress...
Police seize fake Apple products worth ₹4.2 cr from shops in Kochi
Kochi: Police on Saturday seized a large stock of counterfeit Apple products...
Report: Palestinian Women Smuggling Huge Quantities of Cheap Tobacco From Jordan
2.8 million cigarettes have been confiscated this year, but smuggling techniques...


