Beating the brandjackers: book launch
A new book that provides practical advice to businesses at risk of online attacks such as ‘cybersquatting’ has been published. Countering Brandjacking in the Digital Age is authored by Simeon Keates, professor in engineering at Greenwich University in the UK, and Christopher Hofman of the European Domain Centre (EDC), a registrar specialising in protecting business domain names.
The 87-page book draws on examples of best practice in the fields of risk management, interaction design and engineering design, and contains ‘real-world’ examples and interviews with a number of brand-owning organisations ranging from small companies to large multinationals.
Related Posts
Thai customs to burn more than 600,000 pirated goods worth THB39 million.
The Thai Customs Department hosted one of its semi-regular “destruction...
Tobacco smuggling prompts charge
A Chippewa Falls woman working as a contracted jail employee is accused of...
Smuggled Cigarette Packets Worth Rs 67 Lakh Seized In Assam, One Held
The Customs department on Thursday seized 27,920 packets of foreign origin...
Fake eggs may replace oiling in bid to control seagull menace in Gloucestershire
They are the winged menace that terrorise the streets.But their days could be...