
Beating the brandjackers: book launch
A new book that provides practical advice to businesses at risk of online attacks such as ‘cybersquatting’ has been published. Countering Brandjacking in the Digital Age is authored by Simeon Keates, professor in engineering at Greenwich University in the UK, and Christopher Hofman of the European Domain Centre (EDC), a registrar specialising in protecting business domain names.
The 87-page book draws on examples of best practice in the fields of risk management, interaction design and engineering design, and contains ‘real-world’ examples and interviews with a number of brand-owning organisations ranging from small companies to large multinationals.
Related Posts
Alibaba, Microsoft agree to crack down on counterfeit software
Alibaba Group and Microsoft have signed a memorandum of understanding (MOU) to...
R2.5-million worth of counterfeit goods seized in Bredell
Officers from the Directorate for Priority Crime Investigation (Hawks)...
Cigarette smuggling rife in Cyprus say MPs
Cigarette and tobacco smuggling is booming in Cyprus, costing the state millions...
Fake oregano in UK
A new investigation into food fraud in the UK has claimed 25% of dry oregano on...




