
Beating the brandjackers: book launch
A new book that provides practical advice to businesses at risk of online attacks such as ‘cybersquatting’ has been published. Countering Brandjacking in the Digital Age is authored by Simeon Keates, professor in engineering at Greenwich University in the UK, and Christopher Hofman of the European Domain Centre (EDC), a registrar specialising in protecting business domain names.
The 87-page book draws on examples of best practice in the fields of risk management, interaction design and engineering design, and contains ‘real-world’ examples and interviews with a number of brand-owning organisations ranging from small companies to large multinationals.
Related Posts
Quebec man arrested after traffic stop nets nearly 3 million smuggled cigarettes.
A 64-year-old Quebec man is in jail pending a bail hearing after a traffic stop...
Illicit tobacco trade flourishing in Canterbury-Bankstown, where there are higher than average smoking rates
THE Canterbury-Bankstown area is a hotspot for the illegal tobacco trade because...
SEB arrests 2 for smuggling liquor
Vijayawada: Special Enforcement Bureau arrested two men on charges of...
Two dozen arrested in biggest new york counterfeit cosmetics haul to date
Two dozen people have been detained in connection to what is said to be the...


