Be Wary of Fake Food Online
The online grocery channel is expected to grow 15 to 18 percent over the next decade, according to a study from consultancy ATKearney. A subset of this business growing at the same time is the sale of fake food products.
The estimated value of the global counterfeiting marketing for food today is $49 billion, according to NetNames, a leading online brand protection firm that tracks, identifies, and removes rogue websites. The firm says fake food products account for as much as 15 percent of all the illegal goods seized in six leading global markets.
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