Counterfeit products drive fashion industry to improve, study suggests

If you’re an authentic fashionista, you likely turn up your nose at those knockoff Gucci loafers or fake Giuseppe Zanotti pumps. While fake designer goods are certainly illegal, a new study says counterfeits might actually be a good thing for the fashion industry.
The study out of the University of British Columbia says that when counterfeit products are fooling too many customers, fashion labels are forced to “step up their design game” to set themselves apart from the copycats.

http://www.ctvnews.ca/business/counterfeit-products-drive-fashion-industry-to-improve-study-suggests-1.2439564