Counterfeit Cheese, Fish And Vodka: Fake Food And Drinks Are A Very Real Problem

As a consumer, we kind of expect to be tricked about what we eat or drink. How many times have you bought juice, only to later read the fine print on the packaging and see that it’s three percent juice and about 97 percent sugar, water and natural flavoring. And, of course, foods labeled “all natural” can still have far too much sugar or salt than your body needs. But you may also be consuming something that’s counterfeit. And it isn’t only consumers who are being duped. Restaurant owners, suppliers, supermarket chains – any business is at risk of being tricked into selling counterfeit foods to the public. “The topic is high on the agenda for the food associations to increase both awareness and action,” says Laura Gurski, who is steeped in experience working with retailers and consumer packaged goods companies. She is a partner and head of global practices at the management consulting firm, A.T. Kearney.
 

http://www.forbes.com/sites/geoffwilliams/2015/12/18/counterfeit-cheese-fish-vodka-fake-food-and-drinks-are-a-very-real-problem/