A Chinese e-retailer steps up its fight against the sale of counterfeit goods

Reacting to reports of widespread sales of fake watches, Jumei.com is asking suppliers to add anti-counterfeiting technologies to their products. A Chinese online retailer, stung by revelations of sales of fake watches on its site this summer, is taking additional steps to prevent the sale of counterfeit goods on its web marketplace.

Chen Ou, CEO of Jumei.com, has requested that all suppliers add anti-counterfeiting code to their products to prevent the sale of phony goods. He says he will also buy more goods directly from well-known Western brands to prevent intermediaries from selling counterfeit goods on Jumei.com.