Pack Expo 2013: new anti-counterfeit and coding technology

Last month’s Pack Expo in Las Vegas saw the launch of a several new products with anti-counterfeit and coding applications.

Roll print Packaging says it has developed an anti counterfeiting watermark for packaging films that provides “observable, hard-to-replicate embedded brand protection” for medical devices, pharmaceutical packaging and other high-value goods, according to the company. Called Ghost, the watermark can be used on a range of packaging – including pouches – and can be integrated into standard production processes. Complete Inspection Systems launched HD Barcode, which it describes as a 2D barcode for product authentication without the need for Internet or database look-ups. The company said the code can hold 175 times more data than a traditional 2D barcode – including images and html – and uses a proprietary reading application that allows users to scan and read product details at any location. Each HD Barcode includes a unique manufacturer identification code and only authorized users have the ability to scan and read encrypted data using either a smart phone or PC based application.

http://www.securingindustry.com/food-and-beverage/pernod-ricard-turns-to-qr-codes-to-fight-counterfeits/s104/a1841/