Alibaba Group signs anti-counterfeiting deal with CBBC

Alibaba Group has signed a deal with a British trade body that will help members of the UK organisation protect their IP across the China e-commerce company’s sites.Under the agreement, Alibaba will work with members of the China-Britain Business Council (CBBC) to remove product listings that allegedly infringe their rights, subject to takedown notices.The CBBC will also provide guidance to its members on using the existing notice-and-takedown systems provided by the Chinese company, whose sites include Alibaba.com and Taobao.com.

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