Alibaba Reveals a New Kind of QR Code to Fight Counterfeits
CHINESE E-COMMERCE GIANT Alibaba has a fake goods problem. The company knows it, and the Chinese government has made abundantly clear it knows, too. Now, to combat counterfeits, the company has come up with a solution: Slap unique QR code-like tags on every product.
Today, in conjunction with the Israeli startupVisualead, Alibaba debuted what it’s calling dotless visual codes. The codes resemble traditional QR codes with patterns of dots in all four corners. Unlike QR codes, Alibaba’s version can include images in the middle of the code, which can help with more visual branding efforts, says Nevo Alva, cofounder and CEO of Visualead.
http://www.wired.com/2015/05/alibaba-reveals-retro-way-fight-counterfeits-qr-codes/
Related Posts
AB SKF : Swedish court rules for criminal conviction in SKF counterfeit court case
Trademark infringement results in jail term A Swedish court has...
India seized fake seeds worth $750,000 in 2012
India says it has seized fake seeds worth more than $750,000 this year, making 25...
Nine custom-order smugglers nabbed
Customs and marine police officers have cracked a smuggling case in north Lantau,...
1cr foreign cigarettes seized in Kamrup dist
Guwahati: The anti-smuggling unit of the Guwahati Customs Division seized...