‘Counterfeit: Don’t buy into organized crime’ – UNODC launches new outreach campaign on $250 billion a year counterfeit business

A new global campaign has been launched by UNODC to raise awareness among consumers of the $250 billion a year illicit trafficking of counterfeit goods. The campaign – ‘Counterfeit: Don’t buy into organized crime’ – informs consumers that buying counterfeit goods could be funding organized criminal groups, puts consumer health and safety at risk and contributes to other ethical and environmental concerns. The campaign is centred around a new Public Service Announcement which was launched on the NASDAQ screen in New York’s Times Square and is being aired on several international television stations starting this month. The campaign urges consumers to ‘look behind’ counterfeit goods to boost understanding of the serious repercussions of this illicit trade.

https://www.unodc.org/unodc/en/frontpage/2014/January/counterfeit-dont-buy-into-organized-crime—unodc-launches-new-outreach-campaign-on-250-billion-a-year-counterfeit-business.html