Egypt launches authentication system for food, pharma
Dr. Khaled HanafiEgypt is turning to an SMS-based verification systemin a bid to prevent consumers being exposed to counterfeit food, beverages and pharmaceuticals.The project has been funded by the Ministry of Supply and Internal Trade and Ministry of Military Production, and was unveiled at a press conference earlier this month.The verification platform consists of labels – with randomised serial numbers in human-readable form and incorporated into a barcode – which can be sent to a registered number via SMS using a regular mobile phone or a smartphone.
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