Egypt launches authentication system for food, pharma
Dr. Khaled HanafiEgypt is turning to an SMS-based verification systemin a bid to prevent consumers being exposed to counterfeit food, beverages and pharmaceuticals.The project has been funded by the Ministry of Supply and Internal Trade and Ministry of Military Production, and was unveiled at a press conference earlier this month.The verification platform consists of labels – with randomised serial numbers in human-readable form and incorporated into a barcode – which can be sent to a registered number via SMS using a regular mobile phone or a smartphone.
Related Posts
Large Amount of Consumer Tech Is Counterfeit, OECD Report Finds
Nearly 20 percent of mobile phones and 25 percent of video game consoles sold...
Product and brand protection technology: news in brief
GuardLab has contracted VerifyMe to provide anti-counterfeit features for its...
Poundstretcher sued for ‘selling fake bottles of Head & Shoulders’ as big brands launch fight against ‘copycat’ discounters
The brand behind Head & Shoulders is suing Poundstretcher over claims the...
How Philips is using mobile phones to combat counterfeits in Africa
In Africa and other developing regions where informal trade is strong, brands are...