How e-retailers such as Flipkart, Amazon are keeping fake products at bay

Stung by instances of rogue sellers on their platform shipping dubious products, online marketplaces are putting in place measures to tighten systems and avoid signing up sellers who can tarnish their brand image. The steps range from physical checks to spending more on analytics to monitor marketplaces. For instance, in the case of Amazon India, internal audits with employees posing as shoppers is a regular feature.

 

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