How mPedigree built a business by combating counterfeit products
The mPedigree Network is an African enterprise offering manufacturers the technology to help combat the sale of counterfeit products. It has been particularly successful in protecting both pharmaceutical companies and consumers from purchasing fake medicine in African countries, where the informal distribution and retail channels have made it easy for counterfeits to perforate the market.
The company, founded in 2007 by Ghanaian entrepreneur Bright Simons, has since grown operations to 12 countries, with offices in nine, including India. It has hundreds of clients, including manufacturers of veterinary medicine, electrical products, baby food, cosmetics and high-yield seeds used in agriculture.
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