Over 28 lakh counterfeit match boxes of ITC’s AIM brand seized

CHENNAI, AUGUST 9 : Over 28 lakh counterfeit match boxes of AIM brand belonging to ITC Ltd were seized from various manufacturing units located in Kovilpatti and Sattur in Tamil Nadu. The raid and seizure was conducted on the orders of the Madras High Court in a suit filed by ITC.

Multiple raids were conducted on ‘unscrupulous’ parties in both locations, manufacturing, selling and transporting counterfeits of AIM matches.

In July 2018, ITC filed a suit before the Madras High Court against ten parties, both manufacturers and transporters, who were involved in the racket. The matches being manufactured by these parties were identical to ITC’s match boxes with minor variations such as ‘ATM’ or ‘AJM’ written in place of the original – AIM, a release from ITC said.