4 fake food products drawing venture capital

“Don’t eat anything your great grandmother wouldn’t recognize as food,” writes food enthusiast and intellectual Michael Pollan in “Food Rules: An Eater’s Manual.” Would great-grandma recognize faux meat made in the lab as something edible? With news that the Bill Gates’-backed Hampton Creek Foods has launched Just Mayo, a vegan mayonnaise based on the fake eggs the company is developing, the issue of faux foods is in the news again. While natural foods with minimal processing have been the gold standard for nutrition- and sustainability-minded eaters ever since the advent of junk food, a new way of thinking about food is taking root. Namely, fake food. High-tech substitutes for farm-animal products – primarily eggs and meat – could be good for the environment, proponents say, because they require fewer natural resources than livestock agriculture. As well, they could result in lowered consumption of saturated fats. But are we ready for high-tech products that take Tofurkey to the next realm?

http://www.mnn.com/food/healthy-eating/stories/4-fake-food-products-drawing-venture-capital