Fake Bake refreshes brand identity
Popular self-tan Fake Bake has refreshed their brand identity to celebrate their 15th anniversary in the UK. The new packaging is part of an overall brand strategy for Fake Bake, which will position them more uniformly on a global scale. Consumers in the UK will start to see the new packaging this month, and it will expand to Fake Bakes’ global locations throughout 2016.
The packaging which was designed in-house, took 6 months to perfect. Fake Bake worked with focus groups and took into consideration feedback from top beauty journalists to ensure the redesign was consumer friendly.
http://www.packagingnews.co.uk/design/new-packs/fake-bake-refreshes-brand-identity-17-03-2016
Related Posts
Meghalaya BSF seized smuggled goods worth Rs 39 cr in 2020.
Shillong: The lockdown due to the COVID-19 pandemic led to a reduction in...
Hoarding During Coronavirus: Masks, Fake Sanitisers Worth Rs 7 Lakh Seized in Maharashtra.
In a joint operation by Food and Drug Administration and the local crime branch,...
More than 1,300 cartons of contraband cigarettes seized
Three separate attempts to smuggle in contraband cigarettes were foiled at the...
AFDAC’s new anti-counterfeiting strategies
The menace of counterfeit and substandard drugs, is no doubt one that has been on...