Alibaba seeks to legitimize China’s shoes counterfeiting ‘MECCA’

Alibaba Group Holding Ltd. is taking a different approach to fighting the prevalence of counterfeit products on its websites – and it’s not what the industry has been calling out for. After luxury brand Kering SA filed a lawsuit against the Chinese conglomerate regarding allegations of supporting the sale of fake products, Reuters reports that Alibaba has started a pilot program that aims to help local companies improve their products and allow them to compete with bigger names.

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