Diesel Speeds Up Measures Against Counterfeiting

Diesel has started a comprehensive offensive strategy to protect its brand. Since the arrival of Nicola Formichetti as artistic director, the company has implemented its “reboot” program, including a strong focus on the quality and positioning of its collections. Diesel CEO, Alessandro Bogliolo has launched a global platform to defend the brand, its innovation and creativity content which have always been part of the Diesel DNA. The company has been actively battling issues of counterfeiting and illegal distribution, with a special focus on the online market and trafficking through international customs.