Hyderabad: The team of Cybercrimes PS, Hyderabad City, apprehended three persons accused of selling fake products of registered brand names. The accused have been identified as Nikhil (26), Mohit Sharma (25) and Sonu Kumar (26). All are residents of Delhi and are involved in copyright fraud.
The crime came to light after a complaint was received from the victim, a Hyderabad doctor, stating that their company sells skin care and hair care products under their registered brand name. Over the past month, they have discovered that one of their brand products, a soap, is being unauthorisedly white-labelled and sold on online platforms by third-party sellers.
There are a total of 19 fake listings on the websites. These sellers are falsely representing the product under different names, the complaint said. The misrepresentation has led to customer confusion and dissatisfaction, which is severely damaging the reputation of the company. The unauthorised sales are also impacting the company’s legitimate business revenue.
