
Beating the brandjackers: book launch
A new book that provides practical advice to businesses at risk of online attacks such as ‘cybersquatting’ has been published. Countering Brandjacking in the Digital Age is authored by Simeon Keates, professor in engineering at Greenwich University in the UK, and Christopher Hofman of the European Domain Centre (EDC), a registrar specialising in protecting business domain names.
The 87-page book draws on examples of best practice in the fields of risk management, interaction design and engineering design, and contains ‘real-world’ examples and interviews with a number of brand-owning organisations ranging from small companies to large multinationals.
Related Posts
Cash worth over Rs 12 lakh seized from vehicle in Odisha, four arrested
Rampur Police in Odisha’s Sonepur district seized Rs 12.15 lakh in cash from a...
Chennai: Customs seizes gold, foreign cigarettes
During a personal check, gold bangles weighing 390 grams valued at Rs 14 lakh...
Counterfeit mobiles ‘cost $6 billion a year’
Black market sales of counterfeit and substandard mobile phones are a US$6...
Hotels, bars told to remove liquor bottle labels after use
PUNE: The excise department of Pune has directed over 100 restaurants and bars in...


