
Beating the brandjackers: book launch
A new book that provides practical advice to businesses at risk of online attacks such as ‘cybersquatting’ has been published. Countering Brandjacking in the Digital Age is authored by Simeon Keates, professor in engineering at Greenwich University in the UK, and Christopher Hofman of the European Domain Centre (EDC), a registrar specialising in protecting business domain names.
The 87-page book draws on examples of best practice in the fields of risk management, interaction design and engineering design, and contains ‘real-world’ examples and interviews with a number of brand-owning organisations ranging from small companies to large multinationals.
Related Posts
Misbranded cigarette worth Rs 15cr. Seized
Chennai: In two separate cases, directorate of revenue intelligence (DRI)...
Smuggled cigarettes worth NT$20 million seized in Kaohsiung
Taipei, June 6 (CNA) Kaohsiung Customs officers on Tuesday seized a shipping...
Counterfeit Apple Products Worth Nearly Rs 2.3 Crore From China Seized At Dulles Airport In Shipment
Apple items were fakes and estimated their value to be $289,550 if they had been...
40 pc fake pesticides being used in country: Study
Illiteracy and unawareness of farmers accompanied by bizmen's lack of scientific...