Black market: Online brand protection
Counterfeit sites and goods are proliferating across several sectors. How can brands protect themselves online from fraudsters, cheats and copycats? Brittany Golob investigates
Perhaps a woman buys a new Louis Vuitton handbag, at a bit of a discount, through a third party website. It arrives and soon after, the handle breaks. She takes it to an LV retailer only to discover that her bag is not the genuine article. She, like 24% of global shoppers, has unknowingly purchased a counterfeit item online, according to the ‘Global consumer shopping habits survey’ carried out by online brand protection company MarkMonitor.
http://www.transformmagazine.net/articles/2016/black-market-online-brand-protection/
Related Posts
Rikers Island guards took bribes, smuggled contraband: officials
NEW YORK — In another blemish on New York City’s troubled jail system,...
Nine out of ten businesses say counterfeits impact online sales of genuine products
A survey carried out by online brand protection specialist, MarkMonitor, has...
Decline in seizures of counterfeit goods, Dubai Customs says
The threat of counterfeit products smuggled into Dubai is on a downward trend...
‘Counterfeit goods account for 5 % of global trade’
Counterfeit/smuggled goods are visibly impacting the economy by generating black...