BMW Brand Protection – Fake Products, Real Threats
Counterfeiting is often regarded as a victimless “soft” crime, however recent estimates suggest the annual cost of counterfeiting to the automotive industry has now reached £28 billion.
In order to protect our customers and our brand, BMW Brand Protection teams work closely with customs, law enforcement, detective agencies and law firms to tackle the growing issue of counterfeit items such as spare parts, accessories and lifestyle merchandise. A shocking 58 per cent of all counterfeit car parts are purchased online which at first appear to be a bargain, yet often prove to be an inferior quality imitation, presenting potentially serious risk and consequence.
http://www.fleetpoint.org/top-news/bmw-brand-protection-fake-products-real-threats/
Related Posts
4 fake food products drawing venture capital
"Don't eat anything your great grandmother wouldn't recognize as food," writes...
Illegal tobacco problem has decreased, Nova Scotia government says
Nova Scotia convenience store owners want the provincial government to bring in...
Odisha: Fake Gutkha & Tobacco Products Worth Rs 10 Lakh Seized After Raids In Balasore
Balasore: The Special Task Force (STF) of Crime Branch on Sunday conducted raids...
‘Money, liquor flowingfreely in Huzurabad’
Hyderabad: Seizure of Rs 1.57 crore during the Huzurabad bypoll campaign was only...