BMW Brand Protection – Fake Products, Real Threats

Counterfeiting is often regarded as a victimless “soft” crime, however recent estimates suggest the annual cost of counterfeiting to the automotive industry has now reached £28 billion.
In order to protect our customers and our brand, BMW Brand Protection teams work closely with customs, law enforcement, detective agencies and law firms to tackle the growing issue of counterfeit items such as spare parts, accessories and lifestyle merchandise. A shocking 58 per cent of all counterfeit car parts are purchased online which at first appear to be a bargain, yet often prove to be an inferior quality imitation, presenting potentially serious risk and consequence.

 

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