Brady Brand Protection Announces Partnership with Element Case
The solution features complex, securely designed labels that can be scanned for authenticity by any smart phone equipped with a publicly available barcode-reading app. External labels on product packaging are matched with internal labels inside the product’s frame, providing instant digital authentication. Brady integrated HP’s Global Product Authentication Service (GPAS) into the solution, allowing Element Case customers and supply chain partners to instantly validate if a product is genuine.
Responding to Counterfeiting
Element Case is the premier boutique manufacturer of luxury accessories for smart phones and tablets. As an iconic pop culture brand, the company has encountered unprecedented levels of counterfeiting from international markets. In order to eliminate these counterfeits and provide its discerning customers full protection against copycat products, the company has tapped into Brady’s latest product authentication technologies.
Related Posts
Non-duty paid tobacco brands flood market
KARACHI: In the year 2012, 66.5 billion cigarettes consumed in 11 Asian countries...
Chennai Customs seize gold and foreign currency worth over Rs 1.3 crore
In three separate incidents, the Chennai Air Customs seized 2.9 kg gold worth...
Fake privacy gadgets, from Anonabox to Sever: Fighting a strange and profitable epidemic
Digital privacy and security took center stage in 2013, when we learned the...
Brief: Fake iPhone 6 handsets seized in US
iPhone 6US customs have seized fraudulent iPhone 6 handsets, even before the new...