Brady Brand Protection Announces Partnership with Element Case

The solution features complex, securely designed labels that can be scanned for authenticity by any smart phone equipped with a publicly available barcode-reading app. External labels on product packaging are matched with internal labels inside the product’s frame, providing instant digital authentication. Brady integrated HP’s Global Product Authentication Service (GPAS) into the solution, allowing Element Case customers and supply chain partners to instantly validate if a product is genuine.

Responding to Counterfeiting

Element Case is the premier boutique manufacturer of luxury accessories for smart phones and tablets. As an iconic pop culture brand, the company has encountered unprecedented levels of counterfeiting from international markets. In order to eliminate these counterfeits and provide its discerning customers full protection against copycat products, the company has tapped into Brady’s latest product authentication technologies.

 

 

http://www.packagingeurope.com/Packaging-Europe-News/61442/Brady-Brand-Protection-Announces-Partnership-with-Element-Case.html