Burberry burns unsold products worth £28.6 million to guard against counterfeiting; is it ethical?

Reportedly, the retailers said that the measure was much needed to prevent illegal counterfeiting by ensuring the supply chain remains intact.

Luxury label Burberry destroyed unsold clothes, accessories, cosmetic products and perfume worth more than £28 million (more than Rs 250 crore) over the past one year. This step was taken to guard the brand’s intellectual property against counterfeiting. As per Guardian‘s report, in a practice understood to be common across the retail industry, the luxury brand burned products including £10.4 million worth of beauty items. Reportedly, the retailers said that the measure was much needed to prevent illegal counterfeiting by ensuring the supply chain remains intact.

However, industry people and social media users are criticising this act and calling out on how the brands have often shown disrespect for its own produce. To understand if this practice is ethical or not, indianexpress.com reached out to financial advisor Safir Anand, who handle designers like Manish Malhotra and Gaurav Gupta.

 

Burberry burns unsold products worth £28.6 million to guard against counterfeiting; is it ethical?