Counterfeit e-commerce: The dark side of WhatsApp
Transgressions attract notice but only when there is a witness. Counterfeits on e-commerce portals attract attention while counterfeits sold on WhatsApp go unnoticed.
Indian e-commerce firms these days are anxious to reassure customers about the genuineness of products in their online marketplaces. Flipkart has been running a campaign titled “Flipkart matlab bilkul pakka” (Flipkart means completely genuine), trying to differentiate itself on the genuineness of its products and easy returns. Amazon has run an advertisement titled “We Indians love asli” featuring Indians checking out the genuineness of products.
Related Posts
Lorry driver caught smuggling cigarettes jailed
A lorry driver caught smuggling eight million cigarettes into the UK has been...
Egyptian man faces tobacco smuggling charges
An Egyptian man is facing smuggling charges after being caught at Larnaca Airport...
China’s farm smuggling crackdown uncovers $1.16 billion in lost tax
China's crackdown on agricultural smuggling has uncovered 487 cases with a tax...
Karen Millen anti-counterfeit campaign stops sale of over £2.6m worth of fake garments
An international anti-counterfeit campaign by leading fashion house Karen Millen...